Regardless of whether you have a personal blog or a brand page on Instagram, followers are one of the main metrics that determine the effectiveness of your account. Of course, you can quickly increase your followers by purchasing bots, but that won’t do anything, because, without a live audience, you won’t see an increase in reach and engagement, and it’s easy to pull off such a trick. So keep more workable ways to increase your audience.
First, understand who your target audience is
To get a successful growing Instagram account, you first need to determine which audience you’re targeting. A trite but no less relevant phrase is, “Know your audience”. This will increase the chances of getting a relevant audience, and if you have a business account, it will help turn subscribers into customers. All methods are only effective if you are working with your target audience. Accordingly, it is better to subscribe to the audience of your competitors, and mutual PR to do with blogs of your subject. Once you’ve identified your audience, you need to start creating content that relates to their interests and needs. Your Instagram posts should inspire your followers, motivate them, and evoke emotions. Look at successful profiles in your niche and learn from their posts.
Follow similar blogs
With hashtags, you can easily find relevant accounts in a niche of interest, for example, if you are interested in a personal fitness training coach on social media, it will be searchable by keywords. In addition, accounts that are similar in content and target audience to yours can bring you, additional subscribers. You can have even more effectiveness by including notifications and being the first to comment on their posts.
Publish videos and do live streams
Making videos on Instagram is almost mandatory, because there’s more and more of this content, and users are spending more and more time watching it. Live streams are an even more engaging content format because every time you start streaming, all your subscribers get a notification. We talked about this in this year’s selection of trends. How do you get subscribers with airwaves? Do joint live broadcasts with other bloggers. They can also ask their subscribers to subscribe to you during a live broadcast, which can be a good channel for attracting a new audience.
Do your posts regularly
It’s hard to be specific about how much of an impact regularity has on subscriber growth. In any case, it makes sense to follow this advice: the better you keep regularity, the more professional and reliable you look in the eyes of your subscribers – they will know when to expect new posts from you. Moreover, Instagram algorithms love it if you publish posts regularly, so your posts get better coverage and engagement. It’s better to publish 1-3 posts a day. Try starting with one post a day, then gradually increase and see what comes out, find your ideal schedule. Whether you have a new profile or have been in the “business” for a while, you need a consistent visual style for your posts, this attracts subscribers. You can choose a certain filter or set of effects for all your photos so that they resonate with each other.